Paid advertising is no stranger to artificial intelligence (AI). Google Ads has embraced the era of AI wholeheartedly, giving you the opportunity to run smart campaigns powered by automation and machine learning algorithms. PPC management is where a marketer (or team of marketers) oversees the entire PPC ad strategy and budget of a business. This can be done by an in-house team of marketers and media buyers, or you can outsource it to an outside agency. Managing ppc campaigns Google Ads is one of the fastest ways to generate new customers with a positive ROI. The question is, what constitutes a good PPC management strategy?