TikTok creators are already being hired by businesses like NERF and OLIPOP PBC to manage their accounts.
Although the advantages of in-house marketing differ from market to market and even from company to company, the following core principles are consistently emphasized by businesses:
- More transparency
- Lower costs
- Control over brand messaging
Bringing your marketing in-house also gives more control, a higher ROI, and reduced costs.
In-House Marketing: What Is It?
As straightforward as the name suggests, the definition is: Do it yourself if you want something done. In this case, there is neither outsourcing nor delegation. In-house marketing promotes creating a team of in-house content creators who work exclusively on your product and brand, as opposed to using freelancers and outsourcing choices.
Let's explore the topic further.
Consumers today need compelling material that they can relate to, so we have to develop fresh content quickly and be able to adjust our strategy at any time.
Large volumes of very specific content can be handled quickly by an internal workforce that is always on hand. Also, because the company's success is also a part of their own, they are more knowledgeable about the business and give their work their all.
For instance, you've probably never heard of Yellow Shoes, a major creative agency. This is because it is an internal advertising agency for the Walt Disney Company, which means that conventional brands cannot employ it for creative work.
A variety of advertising materials are produced by the artists, writers, designers, producers, and project managers of the Yello Shoes agency.
Can you even imagine that? One company is served by the entire ad agency. That's incredible!
But because not everyone owns a business the size of Mr. Disney's, one creator would certainly suffice, right? Instead of creating a new department in this situation, simply find an influencer to work directly for your brand!
Steven Vigilante, the director of new business development at Olipop, asserts that internal creators are more effective. As opposed to using an outside agency or a conventional social media manager, they can produce more authentic material.
An important advantage of a company hiring an employee with an online following is that, typically, these individuals are considerably more knowledgeable about social media, content development, and user engagement than certain corporate social media managers.
The CEO and co-founder of the influencer marketing factory, Alessandro Bogliari.
Also, artists serve as brand ambassadors, assisting businesses to appear more "human" online on social media. You can create clusters of influence behind the persona of your business by revealing the names behind your branded content.
Consumers are more likely to "purchase an item" when a real person is endorsing a brand than when a random person does so on their TikTok or Instagram account, which is followed by thousands of people.
Also, influencers can help your company become more famous and attract more clients when a creative has a large audience. If John Smith loves this water so much, perhaps it is worthwhile to check out, a follower would speculate. Also, if you have 50,000 followers, you'll probably make some money.
The question of whether influencers will have any agreements on what other products they are permitted to promote on their channel arises whether they join brands full- or part-time. If your business exclusively manufactures cosmetics, it would not be detrimental if "your" designer collaborated with a clothing company because you are not rivals.
Let's look at some instances of effective advertising, including some that utilized internal creators.
Own Employee + Urban Outfitters
On its Instagram page, Urban Outfitters showcases members of its own design team who provide DIY lessons and styling videos.
Employees can enhance their careers and develop their "personal brand," and brands can obtain authentic material from real people.
Sophie Lightning plus Nerf (TikTok users have 2.1 million followers)
Sophie is in charge of Nerf's TikTok account. She appears in the majority of the videos where she portrays characters, reveals the shooting backstage, and responds to TikTok trends—always promoting Nerf goods.
Natasha Fedorova and Hypetrain (17.9 K followers on TikTok)
The algorithm for choosing the ideal creative for your campaign is described here.
Yes, Natalia Fedorova, a lifestyle, travel, and fashion influencer, was already one of our in-house creators. The TikTok account of a Hypetrain in-house influencer currently has 4M likes and 315.3K followers, and these figures are constantly increasing. Natalia portrays a character from a cyberpunk video game while demonstrating how to make special effects videos. Enjoy the video: Hypetrain provides a big database of YouTubers and Instagrammers of all types, so you may select the ideal one for your good or service. It's time for an ad. The algorithm for choosing the ideal creative for your campaign is described here.