Marketing Campaigns plugin

Handy tool to evaluate the effectiveness of marketing campaigns.

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Version: 1.0.0 Updated: Jan 28, 2015 Author: oliver_goldenfeldall plugins

When doing an advertising campaign, you have a set of tools that helps you to measure the impact of these initiatives. My plugin will be helpful to you when you launch a marketing campaign, say, on the radio, TV or social media.

For the Web campaign, you have to specify an individual entry point on your website for each of advertising campaigns or marketing channels.

This plugin will help you to track visits for each of your campaigns. You are able to choose how to act when a visitor opens a campaign link, it's possible to redirect a visitor to another page of the site or display a campaign link as a regular page with content. It's also possible to add an optional message in a standard way of Subrion CMS.

Plugin shows you the following statistics for each of campaigns you started: total pageviews, unique pageviews, referrer pages and browsers used.

It will be good to track the campaign using the plugin together with advanced website traffic tracking tools like Google Analytics. In this case plugin helps you to create entry point to track them.

 

Thank you for the interest in my plugin. Should you have any questions, thoughts or advices, I would be happy to hear you at o.goldenfeld(at)gmail(dot)com

Simply click "Install" icon in the plugins manager of Subrion CMS.

  • Version: 1.0.0
    • Plugin release.
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